The Power of Touch Points in Marketing
In marketing, the “Rule of 7” suggests that a potential customer needs to encounter your brand at least seven times before they feel confident enough to take action. These encounters are called touch points.
The challenge for most creators is that producing seven unique, high-quality pieces of content for every idea is exhausting. The secret to scaling your influence without burning out is to repurpose what you’ve already created.
Step 1: Invest Effort Where It Matters
Instead of trying to create more (and likely mediocre) content across multiple different platforms, it’s a far better strategy to focus your creative energy on one substantial, high-quality written piece. This could be:
- A deep-dive blog post or article.
- A comprehensive newsletter.
- A structured script for a long-form video.
By investing your best effort into the written word, you create a premium quality authority piece that contains all the value your audience seeks.
Step 2: Create Audio Without Additional Effort
Once your written piece is polished, the heavy lifting is done. Yet most creators stop here, because transforming their content still requires tedious conversion and editing. As a result, thousands of potential listeners are never reached. This is where Uttermost Voice comes in.
Instead of spending hours in a recording booth or wrangling with audio editing software, you can transform your article into a series of short, professional audio segments in minutes. With Uttermost Voice, you can:
- Extract the highlights: Pick the most “snackable” paragraphs from your article, or let us find them for you.
- Generate natural audio: Use your own voice (cloned for consistency) to narrate the text.
- Create “Audio Shorts”: Produce 30-60 second clips that capture a single, powerful insight. Create them as audio clips, or captioned video clips.
Step 3: Distribution and Social Impact
Once created these short multimedia clips are the perfect medium for others to find you. Social media platforms are increasingly prioritising engaging shortform audio and video content. A long article provides depth, but might be too much for a feed, so a short post of you sharing a key insight can be highly effective without swamping your audience with detail that won’t have time to consume.
On LinkedIn, you can present your expertise in a professional clip, alongside a link to the full article. On X (Twitter), you can create scroll-stopping posts, where personalised content stands out amongst the noise. On newsletters like Substack, you can create an audio recording in your own voice that’s far superior to the generic “read-aloud” the platform provides.
Why It Works: Intimacy and Trust
Audio creates a level of intimacy that text alone cannot reach. When your audience hears your voice, they aren’t just consuming information; they’re building a relationship with you.
By repurposing your best writing into numerous audio touch points, you ensure that your message maximises its potential reach, whilst preserving the quality of your words and the authencity of your own voice.